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Hyundai Unveils Seoul’s Biggest Department Store

The Hyundai Seoul. Hyundai.
The Hyundai Seoul. Hyundai.

The company, among South Korea’s top three department store operators alongside Lotte and Shinsegae, has opened its new location in Yeouido just as the country has begun rolling out Covid-19 vaccines, the Korea Herald reports.

Hyundai aims to reach 630 billion won ($560 million) in annual sales at its new outpost and IBK Securities and Investment predicts the store will breakeven in 2023.

The Hyundai Seoul spans 89,100 square meters — around 13 football fields — and was already crowded on its pre-opening date last Thursday, with locals eager to explore the capital’s first department store opening in a decade. While Gucci, Prada and Burberry have already set up boutiques, almost half of the space has been allocated to rest and relaxation, including 11,240 square meters of indoor gardens and wider passageways to create a more laid-back shopping experience.

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