The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Indian actress Deepika Padukone, who boasts more than 100 million followers across social media accounts, is readying the launch of a lifestyle brand, with beauty and skincare set to be its first categories.
These first products are due to go on sale sometime in 2022, and will be simultaneously influenced by Padukone’s Indian origins and “backed by science”, according to a press release.
“India, I believe, has always been positioned uniquely ... we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” said Padukone.
Learn more:
ADVERTISEMENT
Deepika Padukone Named Levi’s Global Brand Ambassador
Bollywood star Deepika Padukone has been appointed global brand ambassador for denim giant, Levi’s, and will star in a campaign to mark the launch of a new “Fashion Fits” range, which is designed to suit a wide assortment of body types.
Local streetwear brands, festivals and stores selling major global labels remain relatively small but the country’s community of hypebeasts and sneakerheads is growing fast.
This week’s round-up of global markets fashion business news also features Senegalese investors, an Indian menswear giant and workers’ rights in Myanmar.
Though e-commerce reshaped retailing in the US and Europe even before the pandemic, a confluence of economic, financial and logistical circumstances kept the South American nation insulated from the trend until later.
This week’s round-up of global markets fashion business news also features Korean shopping app Ably, Kenya’s second-hand clothing trade and the EU’s bid to curb forced labour in Chinese cotton.