The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Loewe announced the appointment of South Korean singer-songwriter, HyunA, as its new global brand ambassador on Tuesday.
The K-Pop star is known for her edgy style and music that has become a dance-challenge favourite on TikTok.
“Becoming a global brand ambassador for Loewe is truly an amazing honour for me. I am very much looking forward to our upcoming projects for this beautiful brand,” the 29-year-old said of her appointment.
HyunA joins the growing list of Korean celebrities being named as global ambassadors for luxury brands. This year has seen a spate of appointments, including Blackpink’s Rosé for Tiffany & Co. and BTS for Louis Vuitton.
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Further Reading: Luxury’s Bigger-Than-Ever K-Drama Opportunity
South Korean TV shows are providing brands with a much-needed boost and an anchor for Asia marketing strategies as the region recovers faster from Covid-19 than western counterparts.
This week’s round-up of global markets fashion business news also features Korean shopping app Ably, Kenya’s second-hand clothing trade and the EU’s bid to curb forced labour in Chinese cotton.
From Viviano Sue to Soshi Otsuki, a new generation of Tokyo-based designers are preparing to make their international breakthrough.
This week’s round-up of global markets fashion business news also features Latin American mall giants, Nigerian craft entrepreneurs and the mixed picture of China’s luxury market.
Resourceful leaders are turning to creative contingency plans in the face of a national energy crisis, crumbling infrastructure, economic stagnation and social unrest.