After last year’s cancellation, the annual art fair has returned in a hybrid form and a slew of brands are cashing in on its cultural capital, SCMP reports.

Ahead of the actual event, Louis Vuitton took its Objets Nomades Collection exhibition to the city’s Pedder Building, which alongside the brand’s travel-inspired pieces featured works by local photographer Wing Shya.

The sold-out event’s growing popularity among younger audiences has made it a key touchpoint for luxury brands. Swiss watchmaker Audemars Piguet is not only Art Basel’s associate partner, but is also presenting the 5th Audemars Piguet Art Commission by Phoebe Hui to coincide with the event.

Hui’s exhibition, titled The Moon is Leaving Us, is on show both online and in person at Tai Kwun. Meanwhile, luxury skincare player La Prairie, another event partner, has commissioned a video installation by local artist Carla Chan.