The just-launched operational investment company, Birimian, says it aims to help African luxury and premium heritage brands grow their businesses regionally and internationally.
Led by private equity industry veteran, Laureen Kouassi-Olsson, Birimian yesterday announced its initial brand roster will include Ghanaian designer, Aisha Ayensu’s Christie Brown label, Côte d’Ivoire’s Loza Maléombho and Simone et Élise, as well as accessories label, Yeba, founded by Belgian-Beninese designer Yeba Olayé.
Each will be backed by long-term financing of between $30,000 and $3 million, as well as what Birimian described as a “bespoke growth strategy”, which includes branding consultations, production and distribution assistance and financial planning help.
“Our mission is to combine investment, mentoring and operational support to help our brands achieve their true potential and gain international exposure,” Laureen Kouassi-Olsson said. “Birimian is a call to action for the luxury fashion industry to contribute to the emergence of African heritage brands, and to move towards a more diverse, creative and modern landscape.”