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Nykaa Fashion Acquires Jeweller Pipa Bella

Founded in 2012, Nykaa’s platform lists more than 1,200 brands ranging from makeup, skincare to health supplements and hair dryers. Shutterstock
Nykaa’s e-commerce platform. Shutterstock. (Shutterstock)

The digital jewellery retailer will continue to operate its own website, while expanding its e-commerce presence on Nykaa Fashion’s platform. The value of the deal, announced on Monday, has not been disclosed.

The acquisition addresses the growing demand for fashion jewellery in India while meeting the popularity of niche brands fuelled by social media discovery.

Nykaa Fashion has been expanding its e-commerce platform into the private label space with the acquisition of fashion brands such as Twenty Dresses in 2019. Nykaa is planning an initial public offering later this year valued at a minimum of $3 billion with backers including TPG and Indian tycoon Sunil Munjal’s family office Hero Enterprise.

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