default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Shu Uemura to Exit Korean Market

Shu Uemura campaign image. L'Oreal Group
Shu Uemura campaign image. L'Oréal Group

Japanese beauty brand Shu Uemura has announced its intention to pull out of the South Korean market in September after 16 years in the country.

Some local media reports have attributed the L’Oréal Group-owned cosmetic brand’s exit at least partly to ongoing boycotts of Japanese products by Korean consumers since 2019, but in a statement, L’Oréal attributed the Korea exit to its “plan to maximise our brand portfolio. As a global company, [we] periodically review our brand portfolio based on demand from the local market.”

Shu Uemura currently has more than 70 points of sale in Korea.


In This Article

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Inside the $7 Billion Dior Phenomenon
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
Inside the $7 Billion Dior Phenomenon