The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The “funsumer” trend for retro product packaging and cross-sector partnerships, is causing plenty of buzz in Korea, The Korea Herald reports.
A milk powder scented body wash, the product of a collaboration between supermarket Homeplus, LG Household & Health Care and Seoul Dairy Cooperative, with packaging that resembles cartons of the country’s best-selling milk, has been the latest example to get people talking.
Though the nostalgic elements and the unexpected nature of some of these collaborations (another example, between a brewery and flour company became a huge hit last year), are driving the trend, not everyone is a fan.
Some netizens voiced concern about the body wash after a photo emerged of it being sold alongside actual milk cartons. An accompanying tweet raised fears that elderly consumers might not be able to tell the body wash apart from milk.
This week’s round-up of global markets fashion business news also features Korean shopping app Ably, Kenya’s second-hand clothing trade and the EU’s bid to curb forced labour in Chinese cotton.
From Viviano Sue to Soshi Otsuki, a new generation of Tokyo-based designers are preparing to make their international breakthrough.
This week’s round-up of global markets fashion business news also features Latin American mall giants, Nigerian craft entrepreneurs and the mixed picture of China’s luxury market.
Resourceful leaders are turning to creative contingency plans in the face of a national energy crisis, crumbling infrastructure, economic stagnation and social unrest.