January’s online shopping transactions were up 22.4 percent compared to 2020, according to data from Statistics Korea released Friday. Mobile shopping accounted for over 70 percent of online sales, The Korea Herald reports.
January’s 15.1 trillion won ($13.3 billion) in transactions slipped from December’s record high of 15.9 trillion won, but nonetheless marks the second-highest number on record.
Just this week, an amended filing by the country’s top e-commerce platform Coupang, which sells household goods alongside fashion brands like Nike and Adidas, revealed that the company could raise up to $3.6 billion in its upcoming IPO, signalling a market capitalisation between $46 billion and $51 billion.