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Tbilisi Fashion Week Wraps Digital Edition

Looks from Blikvanger on the runway at Mercedes-Benz Fashion Week Tbilisi. MBFW Tbilisi
Looks from Blikvanger on the runway at Mercedes-Benz Fashion Week Tbilisi. MBFW Tbilisi

Mercedes-Benz Fashion Week Tbilisi has just completed its four-day run of digitally-broadcast shows from 15 designers, including Anouki, Reckless, Yana Besfamilnaya, Blikvanger, Tiko Paksa, Dalood and Tako Mekvabidze.

The event’s calendar of shows actually took place audience-free in Tbilisi, Georgia, between May 6 and 9 at Factory, a 27,800-square-metre former Coca-Cola factory that has been converted to an art and culture education centre, a hub for the city’s burgeoning creative scene.

The former Soviet republic’s rise to greater fashion prominence over the past decade is largely due to it being the homeland of Balenciaga creative director, Demna Gvasalia, but has also been driven by the pioneering work of Sofia Tchkonia, the under-the-radar founder of MBFW Tbilisi.

The shows were then broadcast on the www.mbfwtbilisi.online platform, which also offered multimedia content, including interviews, backstage moments and virtual showrooms.

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