The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
To kick off Ramadan, Gen Z’s favourite social media app unveiled its new TikTok Shop vertical in Indonesia last month, in a challenge to local giants Tokopedia and Bukalapak, KrAsia reports.
The Shop function ties together livestream and e-commerce, allowing users to purchase products on the app itself. The platform kicked off the launch by hosting livestreams with brands featuring top influencers.
Though Southeast Asia’s e-commerce giants, Tokopedia, Shopee and Lazada, have already introduced livestreaming features, TikTok’s advantage lies in its addictive, engaging nature. It’s clear that the platform is looking to grow its e-commerce business across the increasingly lucrative region; it has been hiring in Indonesia and Singapore for various roles while running programs to help local businesses recruit and train social media managers.
This week’s round-up of global markets fashion business news also features Latin American mall giants, Nigerian craft entrepreneurs and the mixed picture of China’s luxury market.
Resourceful leaders are turning to creative contingency plans in the face of a national energy crisis, crumbling infrastructure, economic stagnation and social unrest.
This week’s round-up of global markets fashion business news also features the China Duty Free Group, Uniqlo’s Japanese owner and a pan-African e-commerce platform in Côte d’Ivoire.
Affluent members of the Indian diaspora are underserved by fashion retailers, but dedicated e-commerce sites are not a silver bullet for Indian designers aiming to reach them.