default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Armani Pledges to Go Fur-Free

Giorgio Armani has agreed to stop using fur for all its products, following years of lobbying by animal rights activists.
Giorgio Armani Autumn/Winter 2015 | Source: Indigital.tv
By
  • Associated Press

MILAN, ItalyGiorgio Armani has agreed to stop using fur for all its products, following years of lobbying by animal rights activists.

Armani said in a statement Tuesday that new technologies "render the use of cruel practices unnecessary as regards animals." The Armani group will be fur-free from the autumn/winter 2016 collection.

Fur Free Alliance chairman Joh Vinding said the announcement "makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty."

Humane Society International called Armani's pledge "probably the most powerful message yet that killing animals for their fur is never fashionable," adding that designers who continue to use fur "are looking increasingly isolated."

Armani joins Hugo Boss, Calvin Klein, Tommy Hilfiger and Ralph Lauren in switching to synthetic alternatives.

To join the debate on whether fur has a place in fashion, have your say on BoF Voices.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.


Mytheresa may not be leaps above its struggling online luxury peers, but its sales and profit growth are still modest. The company is betting that appealing to top spending clients will keep it from suffering the same fate as its competitors.


Founder and creative director Catherine Holstein has learned firsthand that with great success comes even greater scrutiny. At her downtown Manhattan office, she opened up about what drives her designs, what’s next for the buzzy label and why she’ll never leave New York.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024