Hugo Boss

Hugo Boss AG is a German fashion company, located in Metzingen, Germany, with two brands: Hugo and Boss.

Hugo Boss
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Hugo Boss
Daniel Grieder

BoF 500

Daniel Grieder

CEO

Yves Müller
Yves Müller

CFO

Oliver Timm
Oliver Timm

CSO

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Company Snapshot

ESTABLISHED1924
EMPLOYEES> 10,000

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Partner Content
Inside a Cross-Functional Team of Technological Innovators at Hugo Boss

BoF discovers how the German company, which reported €2.8 billion in sales in 2018, developed one of their experimental technology teams using existing employees to drive innovation across the business.

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BoF discovers how the German company, which reported €2.8 billion in sales in 2018, developed one of their experimental technology teams using existing employees to drive innovation across the business.

A cross-functional technology team at Hugo Boss | Source: Courtesy
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Highlights
Can Fashion Live Without Plastic? It’s ComplicatedCan Fashion Live Without Plastic? It’s Complicated

Last month, Boss’s runway show in Milan featured a trio of limited-edition jackets made using a new fibre designed to replace polyester. But untangling the industry from a material that has played a central role in its growth will be a tricky business.

Introducing The BoF Brand Magic IndexIntroducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

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