Best known for ornate, made-for-the-red-carpet gowns that can cost upward of $10,000, the Lebanese fashion designer has joined the internet giant’s upscale retail play.
Just last week, The Conservatory, opened in 2019 by former Forty Five Ten-owner Brian Bolke, announced that it would be the first multi-brand concept store to join the platform.
Amazon launched its Luxury Stores division in September, with an aim to compete against the likes of Farfetch and Net-a-Porter, selling itself as a more flexible alternative for brands that want to tap into Amazon’s arguably unparalleled back-end technology but also want to control the user experience. Since then, the company has hired fashion industry veteran Trisha Gregory as chief brand officer of its Luxury Stores division, and longtime American Vogue editor Sally Singer as head of fashion direction.
Users must currently be invited to shop the Amazon Luxury Stores, which can only be accessed via the retailer’s app.