The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
FLORENCE, Italy — Shares in Salvatore Ferragamo tumbled on Wednesday after the luxury group's controlling family sold shares at a steep discount, sparking concern about the group's profitability.
Ferragamo Finanziaria sold a 3.5 percent stake in the Florence-based group in an accelerated book building process. Traders and a source said the sale was priced at 23.25 euros ($26.88) a share compared with Tuesday’s close of 24.53 euros.
At 0821 GMT shares were down 6.2 percent at 23.01 euros after failing to open in early trade.
A source close to the matter told Reuters that the move was intended to increase the free float of the company, considered too low by the family.
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But a trader at a European bank questioned the timing of the operation, adding the move indicated lack of confidence by the family at a time when the group’s fundamentals are not good.
“There’s no CEO and they’re implementing a strategy to turn the company round ... if you sell, even if it’s a small stake, you’re certainly not sending a sign of confidence.”
Since launching a strategic plan last year to boost its appeal to a younger clientele and reverse falling sales and profitability, the group has issued a profit warning and lost chief executive Eraldo Poletto.
It has since battled to reverse falling sales and profitability, partly due to a clean-up of inventories.
The founding family, which now holds around 65 percent of the group, has repeatedly ruled out any idea it might sell its controlling stake.
By Danilo Masoni, Stephen Jewkes and Giulia Segreti; editor: Louise Heavens.
The luxury goods maker is seeking pricing harmonisation across the globe, and adjusts prices in different markets to ensure that the company is”fair to all [its] clients everywhere,” CEO Leena Nair said.
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.
The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.
The guidance was issued as the French group released first-quarter sales that confirmed forecasts for a slowdown. Weak demand in China and poor performance at flagship Gucci are weighing on the group.