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Moncler and EssilorLuxottica Announce Licensing Agreement

Ray-Ban sunglasses and case.
The maker of Oakley and Ray-Ban sunglasses has signed a licensing agreement with luxury label Moncler. (Shutterstock)

The agreement, which goes into effect January 2024, will allow EssilorLuxottica to design, produce and globally distribute Moncler eyewear.

The news comes at a time when the luxury market is experiencing a slowdown after a pandemic boom. Last month, Moncler reported that its topline growth had weakened from 24 percent in the first half of the year to 7 percent in the third quarter. Growth in the luxury market is expected to further slow down in 2024, according to consultancy Bain.

The first Moncler products to be produced by EssilorLuxottica will be released in fall 2024.

The licensing agreement will be in effect until December 2028 with an option to renew the partnership for an additional five years.

Learn more:

Why Some Luxury Groups Are Doing Better Than Others

The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.

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