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Luxury

Phoebe Philo Launch Set for October 30

Phoebe Philo will make her return to fashion with a namesake brand, marking its digital-first debut for September.
Phoebe Philo will make her return to fashion with a namesake brand. (Phoebe Philo)
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After multiple delays, Phoebe Philo’s namesake label is set to launch on October 30.

On Saturday, subscribers to Philo’s mailing list received an email confirming the launch date along with a fast-moving GIF of flashing images teasing a glimpse of her creative vision for the label for the first time. Among the images were makeupless faces, close-ups of fabrics, and a model wearing dark shades, chunky silver earrings and a high-reaching knit polo-neck.

Philo, who garnered a loyal fanbase of “Philophiles” as creative director of LVMH-owned house Celine, first announced her new venture in July 2021.

Learn more:

Phoebe Philo One Step Closer to Launch

Today, the star designer’s new label began registering customers at phobephilo.com, fuelling anticipation amongst her fanbase of ‘Philophiles.’

About the author
Tamison O'Connor
Tamison O'Connor

Tamison O’Connor is Luxury Correspondent at The Business of Fashion. She is based in London and covers the dynamic luxury fashion sector.

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