After multiple delays, Phoebe Philo’s namesake label is set to launch on October 30.

On Saturday, subscribers to Philo’s mailing list received an email confirming the launch date along with a fast-moving GIF of flashing images teasing a glimpse of her creative vision for the label for the first time. Among the images were makeupless faces, close-ups of fabrics, and a model wearing dark shades, chunky silver earrings and a high-reaching knit polo-neck.

Philo, who garnered a loyal fanbase of “Philophiles” as creative director of LVMH-owned house Celine, first announced her new venture in July 2021.

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Phoebe Philo One Step Closer to Launch

Today, the star designer’s new label began registering customers at phobephilo.com, fuelling anticipation amongst her fanbase of ‘Philophiles.’