On Monday, the star designer released her namesake label’s first products, serving up ‘Old Celine’ chic spiked with a raunchier undercurrent. BoF breaks down the drop, as well as a go-to-market strategy that couldn’t be further from the standard luxury playbook.

In Philo’s first looks for her long-awaited namesake label, there’s the luxe minimalism she was known for at Celine, but also a raw, shredded edge which breaks with her immediate past, reveals Tim Blanks after an audience with the designer.

The star designer will need to embrace new ways of working to give her start-up label the best chance of success, writes Imran Amed.

The famously social media-shy designer has launched an Instagram account and will unveil her first collection under her own name via phoebephilo.com.

In the driver’s seat after the abrupt exit of his predecessor, young Belgian Matthieu Blazy aims to reconnect the brand with its Italian pedigree, elevating emotion and handcraft over ‘obsession with technology and newness.’

LVMH’s bet on Phoebe Philo’s new label keeps the star designer in the group’s orbit and gives it a new opportunity to experiment with a digital-first business model.

BoF has learned that the former creative director of Celine is returning to fashion with an eponymous label and minority investment from the world’s largest luxury group.

Amid surging sales, Bottega Veneta needs to keep up the momentum without losing its discreet charm. CEO Bartolomeo Rongone talks exclusively to BoF about the reinvention of the Italian heritage brand and where it’s headed from here.