The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Berlin-based communications agency founded by Mumi Haiati, whose clients include Supreme, Rimowa, Gucci and Nike, has tapped former JW Anderson chief executive Simon Whitehouse as CEO. He began in the role on Feb. 6. Whitehouse has also served as the CEO of sustainability consultancy Eco-Age and Art Partner. In addition, Reference Studios opened a Milan branch on Feb. 1.
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LVMH Backs Marquis, a New Communications Agency in Paris
Youssef Marquis, a longtime PR executive and celebrity wrangler for the group’s Givenchy and Louis Vuitton brands, is launching a namesake consultancy with support from the French group.
TikTok’s CEO will appear before Congress on Thursday to defend the increasingly-controversial social media platform as talk of a stateside ban rises. Businesses and creators are bracing for impact.
Affiliate marketing income has helped offset losses in print ad revenue, but it’s also changed the relationship between brands, publicists and the publications they work with.
The move will help the communications powerhouse build its position in the US market. Further acquisitions are planned, CEO Isabelle Chouvet told BoF.
BoF Careers provides essential sector insights for fashion professionals in marketing this month, to help you decode fashion’s marketing landscape.