The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Berlin-based communications agency founded by Mumi Haiati, whose clients include Supreme, Rimowa, Gucci and Nike, has tapped former JW Anderson chief executive Simon Whitehouse as CEO. He began in the role on Feb. 6. Whitehouse has also served as the CEO of sustainability consultancy Eco-Age and Art Partner. In addition, Reference Studios opened a Milan branch on Feb. 1.
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LVMH Backs Marquis, a New Communications Agency in Paris
Youssef Marquis, a longtime PR executive and celebrity wrangler for the group’s Givenchy and Louis Vuitton brands, is launching a namesake consultancy with support from the French group.
Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.
Often left out of the picture in a youth-obsessed industry, selling to Gen-X and Baby Boomer shoppers is more important than ever as their economic power grows.
This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
Brands selling synthetic stones should make their provenance clear in marketing, according to the UK’s Advertising Standards Authority.