The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Berlin-based communications agency founded by Mumi Haiati, whose clients include Supreme, Rimowa, Gucci and Nike, has tapped former JW Anderson chief executive Simon Whitehouse as CEO. He began in the role on Feb. 6. Whitehouse has also served as the CEO of sustainability consultancy Eco-Age and Art Partner. In addition, Reference Studios opened a Milan branch on Feb. 1.
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LVMH Backs Marquis, a New Communications Agency in Paris
Youssef Marquis, a longtime PR executive and celebrity wrangler for the group’s Givenchy and Louis Vuitton brands, is launching a namesake consultancy with support from the French group.
Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.
BoF Careers provides essential sector insights for fashion PR & communications professionals this month, to help you decode fashion’s creative landscape.
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Thanks to the viral “Tabi Swiper,” Maison Margiela’s iconic split-toe shoe shot to the centre of online conversation. But, the style has been on the rise for years, and may see more mainstreaming in the months to come.
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “The Essential Brand Marketing Guide.”