The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The influencer marketing and monetisation platform on Tuesday unveiled a rebrand, including a new name, Collective Voice. Along with the new moniker, Collective Voice is also introducing a host of new offerings for creators, including TapTo.Shop, a tool that allows creators to make a space to share multiple affiliate links and monetised content, all through one link that they can share via platforms like Instagram and TikTok. Another, Amplify, is a community-building and education programme for influencers that will give participants an opportunity to learn more about ways to generate and increase their income. The platform is also the data and insights it makes available to creators.
The platform’s fresh name puts some distance from Collective Voice’s sister platform, shopping search and content platform ShopStyle, a database where consumers can look for items across various retailers, get cash back on their purchases through Rakuten Rewards (Rakuten is ShopStyle and Collective Voice’s parent company) alongside fashion-focussed content.
“The needs of our brand and creator partners have evolved, and Collective Voice is in the unique position of being able to provide technology, services and transparency to meet those needs,” said Lindsay Jerutis, General Manager at Collective Voice. “Collective Voice combines the power of storytelling, community and scale all under one roof.”
Learn more:
The Complete Guide to Influencer Marketing — Download the Case Study
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
TikTok’s CEO will appear before Congress on Thursday to defend the increasingly-controversial social media platform as talk of a stateside ban rises. Businesses and creators are bracing for impact.
Affiliate marketing income has helped offset losses in print ad revenue, but it’s also changed the relationship between brands, publicists and the publications they work with.
The move will help the communications powerhouse build its position in the US market. Further acquisitions are planned, CEO Isabelle Chouvet told BoF.
BoF Careers provides essential sector insights for fashion professionals in marketing this month, to help you decode fashion’s marketing landscape.