The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The H&M-owned brand is partnering with Circos, a multi-brand kids’ and maternity clothing rental subscription site based in Amsterdam. Customers in Europe can order individual pieces or “edited bundles,” with monthly subscriptions starting at €19.50 and full flexibility in when to return items.
Childrenswear has been a resilient category for some retailers over the last year and, although not on par with the resale boom, the rental model hasn’t completely lost momentum despite an uncertain future at the start of the pandemic. In August, Ganni and Levi’s collaborated on a rental-only capsule collection and Selfridges partnered with platform Hurr to offer 100 items from over 40 brands for hire.
Reliable sizing, sweet-spot pricing and contemporary – but not faddish – styles are helping high street retailer stand out.
The fast fashion retailer reportedly raised funding this week at a lower valuation. But the e-commerce giant remains immensely popular — and may have some more tricks up its sleeves.
Menswear has a hot new category: signet rings, beaded bracelets and silver chains — a trend driven by shifting gender norms and the overall casualisation of fashion.
The latest funding round for the Chinese fast fashion behemoth values the company at $66 billion.