The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The H&M-owned brand is partnering with Circos, a multi-brand kids’ and maternity clothing rental subscription site based in Amsterdam. Customers in Europe can order individual pieces or “edited bundles,” with monthly subscriptions starting at €19.50 and full flexibility in when to return items.
Childrenswear has been a resilient category for some retailers over the last year and, although not on par with the resale boom, the rental model hasn’t completely lost momentum despite an uncertain future at the start of the pandemic. In August, Ganni and Levi’s collaborated on a rental-only capsule collection and Selfridges partnered with platform Hurr to offer 100 items from over 40 brands for hire.
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Nike and On report results this week, and will likely take a more upbeat view of the sneaker market than their rivals. That, plus what else to watch for this week.
Start-ups that banked with the failed lender still have their money after regulators stepped in, but the crisis will change how brands approach their finances going forward.
Mango is returning to the United States — after two previous attempts failed — offering higher-priced clothes meant for special occasions and parties. It will target states where online sales are already strong.