The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The H&M-owned brand is partnering with Circos, a multi-brand kids’ and maternity clothing rental subscription site based in Amsterdam. Customers in Europe can order individual pieces or “edited bundles,” with monthly subscriptions starting at €19.50 and full flexibility in when to return items.
Childrenswear has been a resilient category for some retailers over the last year and, although not on par with the resale boom, the rental model hasn’t completely lost momentum despite an uncertain future at the start of the pandemic. In August, Ganni and Levi’s collaborated on a rental-only capsule collection and Selfridges partnered with platform Hurr to offer 100 items from over 40 brands for hire.
Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.
Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.