Asics Launches ‘Anti-Gorpcore’ Clothing Line With Kiko Kostadinov
The Japanese sportswear giant has created a new unisex clothing line called Asics Novalis, alongside long-time collaborator Kiko Kostadinov. The sub-brand will be stocked at retailers like Dover Street Market.
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.