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Depop Partners with Rental Platform Hurr

Hurr and Depop collection campaign.
Hurr and Depop collection campaign. Depop.

Shoppers on the Gen-Z resale app will be able to buy pieces from brands including Rixo, Stine Goya and L.K. Bennett that have previously been rented at least 20 times on Hurr’s platform, at a discount of up to 80 percent. The first “drop” of 100 pieces launched August 4.

London-based Hurr runs a mix of peer-to-peer rental services and managed stock with brand partners, carrying inventory worth over £3 million (about $4.2 million). In addition to its website and app, the company has a physical presence in two Selfridges department stores. Hurr’s partnership with Depop marks its first foray into the fast-growing resale space, where there is proven investor and M&A appetite. In June this year, Depop was acquired by fellow peer-to-peer marketplace Etsy for $1.6 billion.

Learn more:

Resale or Rental: Where Should Brands Place Their Bets?

This week, luxury titans Kering and Ralph Lauren signalled growing interest in new ‘sharing economy’ consumption models.

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