Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Depop Partners with Rental Platform Hurr

Hurr and Depop collection campaign.
Hurr and Depop collection campaign. Depop.

Shoppers on the Gen-Z resale app will be able to buy pieces from brands including Rixo, Stine Goya and L.K. Bennett that have previously been rented at least 20 times on Hurr’s platform, at a discount of up to 80 percent. The first “drop” of 100 pieces launched August 4.

London-based Hurr runs a mix of peer-to-peer rental services and managed stock with brand partners, carrying inventory worth over £3 million (about $4.2 million). In addition to its website and app, the company has a physical presence in two Selfridges department stores. Hurr’s partnership with Depop marks its first foray into the fast-growing resale space, where there is proven investor and M&A appetite. In June this year, Depop was acquired by fellow peer-to-peer marketplace Etsy for $1.6 billion.

Learn more:

Resale or Rental: Where Should Brands Place Their Bets?

This week, luxury titans Kering and Ralph Lauren signalled growing interest in new ‘sharing economy’ consumption models.

In This Article
Topics
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Chronicle the ‘Retail Apocalypse’ and emerging retail models, including DTC brands.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024