Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Forever 21 Launches Barneys Collection

Under the collective ownership of Authentic Brands Group, fast fashion retailer Forever 21 has launched a collaboration with Barneys.
Under the collective ownership of Authentic Brands Group, fast fashion retailer Forever 21 has launched a collaboration with Barneys. (Courtesy)

Fast fashion chain Forever 21 has released a new co-branded collection with Barneys, the company announced Thursday. Both are owned by licensing firm Authentic Brands Group.

The 32-piece collection is designed to be unisex and includes monochromatic basics such as leggings, blazers and denim, priced between $30 and $130.

“I shopped both Barneys and Forever 21 when I was younger, so we wanted to [highlight] this notion that fashion is high-low,” said Winne Park, chief executive of Forever 21.

Forever 21 recently released similar tie-ups with Reebok and Juicy Couture, two brands also under Authentic Brands Group umbrella, which owns the intellectual property behind more than 40 brands and generates revenue by licensing out their names.

ADVERTISEMENT

In June, Authentic Brands Group announced it raised $500 million from an existing investor, General Atlantic, at a valuation of over $20 billion, according to market reports. The firm acquired Barneys New York out of its bankruptcy auction in late 2019, and the following year, it partnered with mall landlords Simon Property Group and Brookfield Property Group to buy Forever 21. Last week, Authentic finalised its acquisition of Boardriders, which owns beachwear brands Quiksilver, Billabong and Roxy.

Items will be available online and in select stores starting Sept. 7.

Learn more:

Shein Will Sell Forever 21 Clothes With SPARC Group Partnership

Online fast fashion juggernaut Shein and SPARC Group — a joint venture between licensing firm Authentic Brands Group and mall operator Simon Property Group — have formed a partnership that could see Forever 21 clothing and accessories sold on Shein’s site, and Shein roll out shop-in-shops inside Forever 21 Stores.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

Indie Brands Are Making This Fashion’s Biggest Olympics Ever

Canada, France and Ireland are among the countries working with home-grown fashion talent to create uniforms for their teams at this summer’s Olympic Games. For these small labels, it’s an unprecedented opportunity to capitalise on one of sports’ largest events.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The State of Fashion 2024