The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Düsseldorf-based perfume and cosmetics retailer will shutter 20 percent of its bricks-and-mortar locations in Europe by autumn 2022, Cosmetics Business reported.
The majority of those closures will be in Southern Europe, alongside 60 of the company’s 430 German stores. Around 2,500 employees could see their jobs cut, subject to negotiations with unions, a spokesperson said.
The move is part of Douglas’ plan to invest in its e-commerce business, which it launched in 2018. E-commerce has borne fruit in the wake of Covid-19: last year, the company reported €1 billion in e-commerce sales.
As the German sportswear giant taps surging demand for its Samba and Gazelle sneakers, it’s also taking steps to spread its bets ahead of peak interest.
A profitable, multi-trillion dollar fashion industry populated with brands that generate minimal economic and environmental waste is within our reach, argues Lawrence Lenihan.
RFID technology has made self-checkout far more efficient than traditional scanning kiosks at retailers like Zara and Uniqlo, but the industry at large hesitates to fully embrace the innovation over concerns of theft and customer engagement.
The company has continued to struggle with growing “at scale” and issued a warning in February that revenue may not start increasing again until the fourth quarter.