The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Pre-owned fashion platform Hardly Ever Worn It, or Hewi, has launched a storefront on Amazon Europe, the e-commerce giant announced Tuesday.
While Amazon customers in the US have been able to shop from a selection of secondhand accessories courtesy of What Goes Around Comes Around, the Hewi partnership marks the first time shoppers in the UK, Germany, Spain and Italy can purchase resale on the e-commerce website.
”We’re always looking to innovate and engage with our diverse customers, and launching pre-owned goods allows us to do just that, whilst also creating an opportunity for us to offer our customers accessible luxury,” Ruth Dias, VP, Amazon Fashion Europe, said in a statement.
Though Amazon has become one of the largest retailers of apparel, it has yet to crack the code for upscale fashion. In 2020, it launched a new category called Luxury Stores, carrying brands such as Oscar de la Renta and Altuzarra. But the vertical has not gained traction among shoppers nor vendors; the selection of product is slim compared to other e-tailers such as Net-a-Porter and MatchesFashion.
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Rent the Runway Will Sell Secondhand Items on Amazon
The Amazon selection includes styles from about 35 brands. Rent the Runway expects the partnership to serve as both a form of marketing as well as a boost in revenue.
The British musician will collaborate with the Swiss brand on a collection of training apparel, and will serve as the face of their first collection to be released in August.
Designer brands including Gucci and Anya Hindmarch have been left millions of pounds out of pocket and some customers will not get refunds after the online fashion site collapsed owing more than £210m last month.
Antitrust enforcers said Tapestry’s acquisition of Capri would raise prices on handbags and accessories in the affordable luxury sector, harming consumers.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.