The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Series A round of $154 million was led by Joshua Kushner’s venture capital firm Thrive Capital, with additional investment from Imaginary Ventures and Alliance Consumer Growth. Founded in 2018, the inclusive shapewear brand has sold over 4 million units as the multi-billion dollar shapewear market heats up. The Kardashian-owned retailer — which added loungewear to its mix in the midst of the pandemic — will use the new injection of funds for product innovation, expansion into new categories, global growth and exploration of brick-and-mortar.
This news comes after a busy week for Kardashian West, in which she appeared on the Forbes’ billionaires list for the first time and began a bid for the skin care market.
Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.
Richemont, owner of jeweller Cartier, said on Wednesday it would not inject any cash into online luxury retailer Farfetch, following a report that the latter was exploring going private.
Consumer spending over Thanksgiving Weekend may have exceeded expectations, but shoppers may be stretching their wallets too thin, analysts say.
A small but growing online fashion community is practising a more critical form of consumption, marrying the quiet luxury trend with a desire for value and environmentally responsible products.