The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The mega-influencer is getting in on the recent skin care boom. Kardashian filed applications to trademark the name Skkn by Kim in March. The trademark will also apply to hair care, nail products and other categories.
In January, Coty took a 20 percent stake in her beauty business, KKW Beauty, at which time it announced plans to debut skin care in 2022. Coty is also the owner of sister Kylie Jenner’s beauty business, which similarly started with makeup and later expanded to skincare.
With no advertising, PR or e-commerce, the store in London’s Soho is fast-becoming a cult classic. The brand is weighing how to expand without losing its magic.
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
BoF Careers provides essential industry insights for beauty professionals this month, featuring roles from Karla Otto, Tory Burch and Chalhoub Group.
Famed for speedy weight loss, the effects of the prescription-only drug are now shifting beauty standards.