The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
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The retailer turned lifestyle brand Kith, which has grown popularity through multiple collaborations, will launch their flagship store on February 26. It will occupy three floors at the Golden Triangle at the Pershing Hall Building at 49 Rue Pierre Charron. Additionally, a new EU online webstore will be launched, which will have concentrated duty-free shipping costs.
To mark the launch of their largest store to date Kith collaborated with Air Force 1 to create an exclusive Air Force 1 inspired by the French flag to be sold at the Paris store.
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