The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The fitness apparel giant debuted its in-store secondhand programme last year as a pilot in about 80 stores in California and Texas.
Starting April 22, Lululemon will be bringing the programme to about 400 stores across the US, where shoppers can trade in their used clothes for store merchandise gift card. The company is working with tech re-commerce firm Trove to run its resale business, and will also be adding a section for US shoppers for its resale items.
Lululemon is the latest brand to debut resale in its stores, as tech sites have built a following selling used clothes from labels like Lululemon.
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The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are pouring resources into updating their sports bras, a product they see as crucial to winning over female customers.
As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.
The activewear brand’s revenue rose 24 percent year-over-year to $2 billion, reflecting growth driven by China, a successful loyalty programme and new categories
In a post-Covid retail landscape where consumers are seduced by the convenience of e-commerce, brands are introducing technology in store in an attempt to replicate that ease.
A potential US debt default threatens to spoil a surprisingly strong run by major retailers, which are seeing resilient consumer spending.