The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The fitness apparel giant debuted its in-store secondhand programme last year as a pilot in about 80 stores in California and Texas.
Starting April 22, Lululemon will be bringing the programme to about 400 stores across the US, where shoppers can trade in their used clothes for store merchandise gift card. The company is working with tech re-commerce firm Trove to run its resale business, and will also be adding a section for US shoppers for its resale items.
Lululemon is the latest brand to debut resale in its stores, as tech sites have built a following selling used clothes from labels like Lululemon.
Learn more:
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are pouring resources into updating their sports bras, a product they see as crucial to winning over female customers.
Small stores can remain competitive by scaling their private labels, testing new store concepts, and offering brands consumers can’t find on Farfetch or in Selfridges.
Investing in a VIP resale platform is another play from the e-commerce pioneer to win over luxury buyers and sellers.
The Montreal-based e-commerce retailer laid off 138 employees last week, or 7 percent of its total workforce.
The fast-fashion retailer has seen sales decline in six of the last seven months, as the novelty of its endless selection of trendy, ultra-cheap clothes wears off.