The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The fitness apparel giant debuted its in-store secondhand programme last year as a pilot in about 80 stores in California and Texas.
Starting April 22, Lululemon will be bringing the programme to about 400 stores across the US, where shoppers can trade in their used clothes for store merchandise gift card. The company is working with tech re-commerce firm Trove to run its resale business, and will also be adding a section for US shoppers for its resale items.
Lululemon is the latest brand to debut resale in its stores, as tech sites have built a following selling used clothes from labels like Lululemon.
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The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are pouring resources into updating their sports bras, a product they see as crucial to winning over female customers.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.
The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.