The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The parent of lifestyle brands OpenSpaces and EqualParts has raised $60 million of debt and equity capital to acquire home-centric goods brands, its next phase of expansion. Pattern, launched in 2019, also announced on Tuesday its first acquisition is kitchen accessories brand GIR.
GIR will be available on the company’s curated e-commerce site PatternBrand.com. The newly relaunched site aims to centralise shopping across the growing category of home goods products.
The team behind Pattern was formerly Gin Lane, a design agency which worked on the brand of many DTCs including the likes of Harry’s and Sweetgreen. The agency helped create over $15 billion worth of market share across industries including fashion and beauty.
Pattern hope to acquire more brands on board going forward to “reimagine what a successful exit looks like for a DTC brand,” according to Suze Dowling, co-founder and chief business officer.
After years of flat sales, the VF Corp.-owned shoemaker is looking to clarify its sometimes muddled image with consumers. On deck: product innovation, buzzy collaborations and more apparel.
BoF Careers provides essential sector insights for fashion professionals in retail this month, to help you decode fashion’s retail landscape.
Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.
Small stores can remain competitive by scaling their private labels, testing new store concepts, and offering brands consumers can’t find on Farfetch or in Selfridges.