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Pattern Raises Capital to Acquire DTC Homeware Brands, Announces Acquisition of GIR

Darcey Sergison

08 June 2021

The parent of lifestyle brands OpenSpaces and EqualParts has raised $60 million of debt and equity capital to acquire home-centric goods brands, its next phase of expansion. Pattern, launched in 2019, also announced on Tuesday its first acquisition is kitchen accessories brand GIR.

GIR will be available on the company’s curated e-commerce site PatternBrand.com. The newly relaunched site aims to centralise shopping across the growing category of home goods products.

The team behind Pattern was formerly Gin Lane, a design agency which worked on the brand of many DTCs including the likes of Harry’s and Sweetgreen. The agency helped create over $15 billion worth of market share across industries including fashion and beauty.

Pattern hope to acquire more brands on board going forward to “reimagine what a successful exit looks like for a DTC brand,” according to Suze Dowling, co-founder and chief business officer.

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