The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The French department store said Wednesday it will broadcast four 20-minute programmes from its Boulevard Haussmann flagship store via its website and on social media. The first show will launch on June 23, followed by shows on July 7, 21 and 28.
So far, uptake of livestream shopping has been slow to catch on in Europe, and Printemps claims to be the first department store in France to experiment with the service. In March, Nordstrom also launched a series of livestreaming events.
Each of Printemps’ livestream events will showcase a selection of fashion, beauty and lifestyle pieces. Shoppers will be able to ask questions directly to the hosting personal shopper through a chat function.
Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.
Rent the Runway and Stitch Fix will give updates on their turnaround efforts. That, plus what else is in store for the coming week.
Krishna Nikhil has stepped down for family reasons after just over 18 months at the helm of eco-innovation brand, the company said.
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.