The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — Apparel maker PVH Corp said on Thursday it would exit its high-end collection of Calvin Klein apparel and shut the label's flagship store on New York's Madison Avenue, as the fashion line failed to strike a chord with customers.
The company also said it was in talks with its North America apparel partner G-III Apparel Group LTD to license out the brand's women's jeans unit.
G-III also operates Tommy Hilfiger women's business, which helped boost PVH's strong financial results in the fourth quarter, lifting its shares nearly 18 percent in morning trading.
"We believe this was the right decision for the long-term health of the brand (Calvin Klein) as the existing high-end business was not resonating with our core consumer," Chief Executive Officer Emanuel Chirico said on a post earnings call.
ADVERTISEMENT
Fashion missteps at high-end Calvin Klein's 205W39NYC line of clothing have hit sales in recent quarters as customers baulked at the high prices of the ready-to-wear luxury clothing label that offered oversized sweaters, tie-dyed and silk dresses.
The New York-based company said the decision to exit the label and license out its women's jeans unit would lower its fiscal 2019 revenue by $100 million.
However, the restructuring of Calvin Klein and the lack of a need for big promotions in its jeans business were likely to improve profit margins in the second half of 2019, the company said.
PRESSURE IN CHINA
Chirico said the trade tensions has impacted the company's retail business in China and the United States.
"Business is softer than we saw the first half of 2018... We're looking for that trend to continue throughout the first half of 2019," Chirico said referring to China.
Still, PVH forecast full-year adjusted profit between $10.30 and $10.40 per share, the midpoint of which was above analysts' expectation of $10.31.
By Aishwarya Venugopal and Uday Sampath Kumar; editor: Arun Koyyur.
As the German sportswear giant taps surging demand for its Samba and Gazelle sneakers, it’s also taking steps to spread its bets ahead of peak interest.
A profitable, multi-trillion dollar fashion industry populated with brands that generate minimal economic and environmental waste is within our reach, argues Lawrence Lenihan.
RFID technology has made self-checkout far more efficient than traditional scanning kiosks at retailers like Zara and Uniqlo, but the industry at large hesitates to fully embrace the innovation over concerns of theft and customer engagement.
The company has continued to struggle with growing “at scale” and issued a warning in February that revenue may not start increasing again until the fourth quarter.