The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The startup, which helps brands set up peer-to-peer resale marketplaces, announced a $2.8 million funding round Wednesday. Investors include Bling Capital, Matchstick Ventures, BAM Ventures, among others.
So far, Treet’s clients include denim brand Boyish and women’s apparel label Aday.
Rather than integrating a resale marketplace onto a brand’s existing e-commerce platform, Treet operates its own independent resale backend that streamlines all operations and customer service back to Treet so the brand client doesn’t have to be overwhelmed by resale-related support issues, according to co-founder and chief executive Jake Disraeli.
“It’s a separate site experience and because of that, brands can adopt Treet a little bit faster,” he said.
Treet, founded in January 2021, joins a growing field of resale B2B services currently courting brands, including Trove, ThredUp and fellow newcomers Archive, Recurate and the Archivist.
The Future of Fashion Resale Report — BoF Insights
BoF’s definitive guide to fashion resale, covering the evolution of the market, its growth and upside, consumer behaviours and recommendations for crafting a data-driven resale strategy. To explore the full report click here.
The Future of Fashion Resale is the first in-depth analysis to be published by the BoF Insights Lab, a new data and analysis unit at The Business of Fashion providing business leaders with proprietary and data-driven research to navigate the fast-changing global fashion industry.
As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.