The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The British department store is expanding a service it first introduced in-store last year in partnership with rental platform HURR Collective.
Selfridges Rental will launch online on May 7, giving shoppers access to a curated selection of new season womenswear, menswear and accessories available to rent for up to 20 days. The edit will include pieces from Jacquemus, Ganni, Off-White and Dries van Noten; prices for a four-day rental will begin at £20 (around $28).
The move comes as lockdown restrictions in the UK ease, with many retail analysts projecting an upsurge in demand for categories such as occasion wear, a core offering for most rental players. Selfridges partnered with HURR to launch in-store rental services last year as a part of Project Earth, its five-year sustainability plan that also included a pre-loved fashion selection, beauty packaging recycling and an in-store product repair concierge.
Ten years after inception, the fast-growing premium jeans maker is betting on the power of the runway.
Pandemic-related disruptions of supply chains may be dissipating, but the pressure on brands to mitigate the risks of bottlenecks is not.
The executive, a company veteran who is currently the chief operating officer of Versace, fills a role that has been vacant since last March. He’s tasked with continuing Kors’ upscale repositioning.
The digital-first basics brand known for “radical transparency” is betting a stronger stylistic point of view will help it boost performance.