The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Britain’s Superdry, on Friday, cut its profit forecast for the year and now expects to broadly break even as its wholesale segment underperformed amid rising uncertainty for the last quarter.
The fashion retailer has earlier forecast an adjusted profit before tax of between £10 million and £20 million ($12.37 million to $24.74 million) for the year.
By Radhika Anilkumar; Editor: Savio D’Souza
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Superdry Shares Leap as UK Fashion Brand Returns to Profit
The retailer, known for its logo T-shirts and bright colours, reported adjusted profit before tax of £21.9 million ($24 million), compared with a £12.6 million loss a year earlier. The shares rose as much as 13 percent in London.
This week BoF reported that Farfetch is seeking a ‘white knight’ to avoid collapse. A deal with Amazon could be the answer, writes Imran Amed.
As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.
BoF Careers provides essential sector insights for fashion professionals in retail this month, to help you decode fashion’s retail landscape.
The elaborate collection features more than 300 items — whether it delivers will hinge on Ora’s star power and how much consumers’ buy into the authenticity.