The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The troubled lingerie retailer’s “Swim” line will be reintroduced online and in a select number of stores. Stocked alongside brands like Ayra, Baobab, For Love & Lemons and Skinnydippers, Victoria’s Secret’s own collection features one-piece swimsuits and mix-and-match bikinis, with prices starting at $49 and sizes ranging from 32A-38DDD and 40D and XS-XL — more limited than the brand’s bra sizes, which go up to G-cup and XXL according to its US online shop.
This isn’t the first time Victoria’s Secret has tried to revive its swimwear offering: in spring 2019, the brand returned to the product category after axing its Swim business three years prior, but was met with some criticism from customers for the price point and lack of inclusive sizing, according to Business Insider.
The move to relaunch Swim comes after leadership changes at Victoria’s Secret earlier this month, which saw lingerie division lead Martin Waters promoted to chief executive to replace interim CEO — and parent company L Brands CFO — Stuart Burgdoerfer.
In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.
The fast fashion giant occupies a shrinking middle ground between Shein and Zara. New CEO Daniel Ervér can lay out the path forward when the company reports quarterly results this week.
The performance coach and Allbirds’ co-founder discuss the transformative power of togetherness in fostering a culture of excellence.
The sportswear giant posted flat sales in its latest quarterly report, beating Wall Street expectations. To fully recover, the business must demonstrate greater product innovation, analysts say.