The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
SAN FRANCISCO, United States — Facebook Inc's Instagram has souped up its camera with quirky face-tracking filters, adding another feature similar to that offered by social media rival Snap Inc's Snapchat.
Instagram users will now be able to choose from a range of filters including koala ears that move and twitch as well as math equations that spin to create humorous effects.
Other new features include a rewind mode for videos, which will allow users to play video in reverse, and hashtag stickers to visit hashtag pages.
Facebook has been amping up its camera tool to take on Snapchat's features such as disappearing messages and face-tracking filters, which are hugely popular among its teenage and millennial users.
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The world's largest social media network has already added several Snapchat-like features such as Stories, which allows users to upload pictures and video slideshows that disappear after 24 hours.
Instagram said in April over 200 million people used Stories daily.
Snap, in its first earnings report as a listed company, said it had 166 million daily active users as of March 31.
Snap's shares have been on a roller-coaster ride since their market debut on March 1. The stock plunged about 23 percent last week after the company posted disappointing quarterly results.
However, it recouped some of those losses after several institutional investors including George Soros and Daniel Loeb disclosed stakes in the company.
Snapchat's shares fell 1.5 percent to $20.42 in early trading on Tuesday, while Facebook's shares were little changed.
By Aishwarya Venugopal; editor: Anil D'Silva.
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.