The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
SAN FRANCISCO, United States — Facebook Inc's picture-sharing app Instagram said it is reshuffling feeds to display curated content that users would 'care' about first.
The sequence of posts would be based on the likelihood of interest in the content, the user's relationship with the person or timeliness of the post, Instagram said in a blog post.
On an average, users miss 70 percent of their feeds, Instagram added.
Instagram is the latest addition to the growing list of social media platforms reorganizing user feed to draw better attention from users.
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Twitter Inc, in February, jumped on the feed customization bandwagon and let go of uniformly displaying tweets in reverse chronological order.
Facebook's feed also displays content in a similar algorithmic fashion based upon user interests.
The widely used photo-sharing app's decision to move away from its time-based feed could rid it of one prime feature - showing real-time content.
Technology blogger Techcrunch argues that users would have to worry about making their posts good enough to be chosen by the algorithm or their posts could be de-prioritized.
Instagram said the change in the feed for users would roll out in the coming months.
By Sangameswaran S.; editor: Sunil Nair.
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.