Bambuser, whose clients include Parfums Christian Dior and Make Up For Ever, was selected from 850 entrants and 28 finalists. Prizes were also awarded to start-ups including game publisher Aglet, reusable packaging maker Hipli, and Galy, which has developed lab-grown cotton.

Bambuser’s win comes at a time of growing interest in livestream shopping in western markets, as lockdowns and the e-commerce boom have driven brands to experiment with new ways to engage customers. Already a popular format in China, where luxury brands like Louis Vuitton and Burberry have experimented with interactive live-streamed events, livestream shopping is expected to become an $11 billion market in the US this year, according to Coresight.