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Livestream Shopping Start-Up Bambuser Wins LVMH Innovation Award

LVMH chairman and chief executive Bernard Arnault and Bambuser.
LVMH chairman and chief executive Bernard Arnault and Bambuser. LVMH.

Bambuser, whose clients include Parfums Christian Dior and Make Up For Ever, was selected from 850 entrants and 28 finalists. Prizes were also awarded to start-ups including game publisher Aglet, reusable packaging maker Hipli, and Galy, which has developed lab-grown cotton.

Bambuser’s win comes at a time of growing interest in livestream shopping in western markets, as lockdowns and the e-commerce boom have driven brands to experiment with new ways to engage customers. Already a popular format in China, where luxury brands like Louis Vuitton and Burberry have experimented with interactive live-streamed events, livestream shopping is expected to become an $11 billion market in the US this year, according to Coresight.

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