The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Bambuser, whose clients include Parfums Christian Dior and Make Up For Ever, was selected from 850 entrants and 28 finalists. Prizes were also awarded to start-ups including game publisher Aglet, reusable packaging maker Hipli, and Galy, which has developed lab-grown cotton.
Bambuser’s win comes at a time of growing interest in livestream shopping in western markets, as lockdowns and the e-commerce boom have driven brands to experiment with new ways to engage customers. Already a popular format in China, where luxury brands like Louis Vuitton and Burberry have experimented with interactive live-streamed events, livestream shopping is expected to become an $11 billion market in the US this year, according to Coresight.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.