Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Meta May Allow Facebook, Instagram Users in EU to Pay to Avoid Ads

Meta May allow Facebook, Instagram users in EU to pay to avoid ads.
Meta May allow Facebook, Instagram users in EU to pay to avoid ads. (Shutterstock)

Meta Platforms is considering paid versions of Facebook and Instagram with no advertisements for users residing in the European Union as a response to scrutiny from regulators, the New York Times reported on Friday.

Those who pay for the subscriptions would not see ads, while Meta would also continue to offer free versions of the apps with ads in the EU, the report said, citing three people with knowledge of the plans.

The report added that the possible move may help Meta combat privacy concerns and other scrutiny from the EU as it would give users an alternative to the company’s ad-based services, which rely on analysing people’s data.

Meta did not immediately respond to a Reuters request for comment.

ADVERTISEMENT

The social media behemoth has been in the crosshairs of EU antitrust regulators and lost a fight in July against a 2019 German order that barred it from collecting users’ data without consent.

It is unclear how much the paid versions of the app would cost, the NYT report said.

By Zaheer Kachwala; Editors Krishna Chandra Eluri and Maju Samuel

Learn more:

The EU’s New Rules on Personalised Social Media Feeds, Explained

The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Is Generative AI the New Fashion-Tech Bubble?

The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.


Op-Ed | Who Could Buy TikTok?

Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Forum
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Forum