The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Pinterest has formed a partnership with the London-based magazine and digital platform for young fashion creatives, to help this year’s graduates network, showcase and sell their work.
The platform, named “Designers to Hire,” will utilise Pinterest’s new native publishing tool Story Pins (it take on the format popularised by Snapchat, riffed on by Instagram and more recently, Twitter) to amplify profiles and portfolios from graduates around the world, connecting them with employers, stylists and buyers. Designers will have the opportunity to commercialise their work through shoppable Product Pins.
“The main part of the project is not to celebrate, showcase or support by exposure. We wanted to put the work in a context of employability,” said Olya Kuryshchuk, 1 Granary’s founder and editor-in-chief.
“The project is designed with the objective to provide all this and simultaneously reach a wider audience, providing the designers with the opportunity to direct commercialisation. The visual-led nature of Pinterest along with its interactive features and tools ticked all the criteria that we consider essential when a young graduate gets out in the job market.”
Professors at fashion schools including Parsons and Central Saint Martins are proactively training students to mitigate generative AI’s biases and other shortcomings.
Innovation doesn’t have to be the enemy of luxury craftsmanship if it helps, not replaces, human creators. The question is whether a technology like AI will respect those limits as it continues to advance.
Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.
The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.