The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Pinterest has formed a partnership with the London-based magazine and digital platform for young fashion creatives, to help this year’s graduates network, showcase and sell their work.
The platform, named “Designers to Hire,” will utilise Pinterest’s new native publishing tool Story Pins (it take on the format popularised by Snapchat, riffed on by Instagram and more recently, Twitter) to amplify profiles and portfolios from graduates around the world, connecting them with employers, stylists and buyers. Designers will have the opportunity to commercialise their work through shoppable Product Pins.
“The main part of the project is not to celebrate, showcase or support by exposure. We wanted to put the work in a context of employability,” said Olya Kuryshchuk, 1 Granary’s founder and editor-in-chief.
“The project is designed with the objective to provide all this and simultaneously reach a wider audience, providing the designers with the opportunity to direct commercialisation. The visual-led nature of Pinterest along with its interactive features and tools ticked all the criteria that we consider essential when a young graduate gets out in the job market.”
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.