A new wave of start-ups is building tools that take the capabilities of the market’s top generative-AI models and tailor them to fashion’s specific needs. Among them is Raspberry, which just raised $4.5 million in funding from a number of big-name backers.
The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.
Join us in New York on March 22 at our upcoming BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds to hear Jonathan Bottomley, Calvin Klein’s global chief marketing officer, in conversation with BoF’s Imran Amed. Together, they will unpack the strategy behind Calvin Klein’s latest campaign, and share how brands can successfully create a cultural conversation amongst the constant noise on social media.