“Verishop Mini” will offer products from a variety of brands, including Ganni, Labucq, Kosas and more, in what the messaging app is calling a “socially-driven e-commerce experience.” Snap is focused on driving online shopping through its platform, with a focus on augmented reality to engage shoppers. In the last year, Snap has partnered with Farfetch and Gucci to offer virtual try-ons of outerwear and shoes.

Snapchat users will be able to virtually try on Verishop products available at the shop, including lip gloss and sunglasses, the company said.

Before co-founding Verishop, its chief executive officer Imran Khan spent three years at Snap as chief strategy officer.

Further Reading: The Future of Online Shopping

From dramatically redesigned websites and shoppable content to two-hour delivery, BoF outlines the services that will define the next era of e-commerce.