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Burberry Names New Chief Commercial Officer

Burberry is promoting Gianluca Flore to chief commercial officer, effective September 1. Burberry.
Burberry is promoting Gianluca Flore to chief commercial officer, effective September 1. Burberry.

The British luxury brand has appointed Gianluca Flore to the role, effective September 1. Flore currently serves as the company’s Americas chief and its global head of retail excellence. He is set to take over from Gavin Haig, who is leaving at the end of the month after three years in the position. Flore will relocate to London for the role.

He joins the company’s C-suite at a time of change. Chief executive Marco Gobbetti is also departing at the end of the year to join Italian shoemaker Salvatore Ferragamo.

Thibaut Perrin-Faivre, who currently serves as Burberry’s SVP retail, Americas, will succeed Flore as president Americas from January 1, 2022.

Learn more:

What Now for Burberry’s Turnaround?

CEO Marco Gobbetti is leaving for Salvatore Ferragamo with the British brand’s revival only partially successful.

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