Luis will become executive chairman after making a “significant investment,” the Canadian luxury outerwear and sportswear brand said Wednesday. The financial details of the deal were not disclosed.

The industry veteran’s appointment comes as the brand seeks to accelerate its international expansion.

Luis also serves as an independent director at Farfetch and Deckers. He has decades of experience in global brand building, including roles at Louis Vuitton and Baccarat. Most recently, Luis served as chief executive of Coach owner Tapestry Inc.