Most recently, Geradin spent almost 10 years at M+A Group, helping grow the careers of top stylists like Lotta Volkova and Ursina Gysi. Prior to her years at M+A, Geradin worked at Streeters agency.

Geradin’s new agency, Drive, will spearhead a community approach to representation, with an emphasis on mentoring young talent, she said. Clients include stylists Florence Arnold, Isabelle Sayer, Kyle Luu and Yohana Lebasi, as well as casting director Ben Grimes and creative consultant and stylist Vanessa Reid.

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What Makes a Great Stylist?

Hairstylist Sam McKnight, makeup artist Val Garland, producer Sylvia Farago and set designer Shona Heath reflect on what makes a great stylist and how best to collaborate with them.