Partner content by AMIRI

From its nascent influences in West Coast skate and music culture, AMIRI has carved its own path in the luxury fashion space. A sense of authenticity and independence, so intrinsically Californian, has remained the brand’s lodestar in its ascent from a buzzworthy LA-based menswear brand to the global house it is today.

From its LA beginnings, the brand has achieved global prominence, marked by Paris Fashion Week shows and presence in top retailers like Bergdorf Goodman and Harrods, alongside extensive online distribution.

The opening of the Rodeo Drive flagship store in 2020 evolved the brand manifestation further, revealing a distinct retail identity and vision that has been cultivated with the opening of ten other AMIRI stores, both US-based and abroad. 

Underpinning AMIRI's journey is a commitment to quality, creativity, and innovation. With Adrian Ward-Rees as CEO since 2023, and founder Mike Amiri guiding its creative direction, the brand continues to navigate growth while preserving its core values and desirability.

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EMPLOYEES201 - 500

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The market may be cooling, but a number of in-demand brands remain of interest to financial backers. BoF identifies the top targets.

Renzo Rosso’s OTB Invests in AmiriRenzo Rosso’s OTB Invests in Amiri

The Italian fashion group that owns Diesel, Marni and Maison Margiela took a minority stake in the Los Angeles-based brand founded by Mike Amiri.

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